How Kitchen Stuff Plus Found Unexpected Joy in Communication

When stores were closed in 2020, Canadian housewares retailer, Kitchen Stuff Plus launched Zipline and developed a communication strategy. Since rolling out a streamlined platform into the hands of the team, the fleet feels more connected to the brand. Through Zipline, HQ can have fun with messaging and keep employees engaged.

In the midst of a pandemic, Kitchen Stuff Plus was able to:

  • Engage the fleet with friendly, approachable, and on-brand communications. 
  • Target the right information the right store
  • Upgrade their employees from clipboards and pens to a modern solution
  • Streamline communications with stores and provide a single source of truth
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Zipline helps retailers coordinate their brick-and-mortar stores by streamlining communications between HQ and the field. By easily centralizing and personalizing messages, retailers boost accountability and employee engagement.

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